PRIVACY POLICY
Art from the Heart – Eastern Carolina Housing Organization (ECHO)
Effective Date: January 01, 2026
Eastern Carolina Housing Organization (“ECHO,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, and protect your information when you visit the Art from the Heart website (the “Site”), including when you purchase tickets or participate in auctions.
1. Information We Collect
We collect information in the following ways:
1.1 Information You Provide to Us
When you purchase tickets or participate in an auction, you may provide:
- Name
- Email address
- Phone number (if provided)
- Billing address (if required)
- Order details (items purchased, ticket quantity, donation/auction amounts)
- Any notes entered during checkout
1.2 Payment Information
Payments are processed through PayPal. We do not store full credit card numbers or complete payment account credentials on our servers.
PayPal may collect additional information as part of processing your transaction.
1.3 Information Collected Automatically (Analytics)
We use Google Analytics to help understand how visitors use our Site. Google Analytics may collect information such as:
- Pages visited
- Time spent on pages
- Browser type and device type
- Approximate location (e.g., city/region)
- Referral source (how you found our Site)
This data is used to improve the Site and user experience.
2. How We Use Your Information
We use the information we collect to:
- Process ticket purchases and auction transactions
- Send confirmations and receipts
- Provide event-related updates (such as schedule or location changes)
- Respond to questions or support requests
- Improve Site performance and content using analytics
- Prevent fraud or unauthorized activity
3. Cookies and Tracking Technologies
Our Site may use cookies and similar technologies to:
- Enable Site functionality (such as cart and checkout features)
- Remember preferences
- Support analytics through Google Analytics
You can manage cookies through your browser settings. Disabling cookies may affect how the Site functions, including checkout.
4. Sharing Your Information
We do not sell or rent your personal information.
We share information only in limited circumstances:
4.1 Service Providers
We use the following third parties to operate essential Site functions:
- PayPal (to process payments)
- Google Analytics (to understand Site traffic and usage)
These providers may access certain information only to perform their services.
4.2 Legal Requirements
We may disclose information if required to do so by law, regulation, legal process, or governmental request.
4.3 Protection and Security
We may disclose information to protect the rights, safety, and security of ECHO, our users, and the public.
5. Data Retention
We retain information as needed to:
- fulfill orders and provide support
- maintain financial records for accounting and compliance
- meet legal obligations
We do not keep personal information longer than necessary.
6. Security
We take reasonable steps to protect your information, including using secure tools and payment processing through PayPal.
However, no online system can be guaranteed 100% secure. You use the Site at your own risk.
7. Your Choices
You may:
- Request access to or correction of your personal information
- Request deletion of certain information, where applicable and permitted by law
- Disable cookies via your browser settings
To make a request, contact us using the information below.
8. Children’s Privacy
This Site is not intended for children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided information to us, please contact us.
9. External Links
The Site may contain links to external websites (including PayPal). We are not responsible for the privacy practices of those websites.
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised effective date.
11. Contact Us
If you have questions about this Privacy Policy or your data, contact us at https://echousing.org/contact/.